Nike GT Future
A campaign film that connected the next generation of basketball talent to the culture, community, and legacy surrounding the game.
Client
Nike & Footlocker
Year
2025
role
Creative Strategy, Content Production
the challenge
How do you introduce a new basketball shoe without separating it from the communities that give the game its meaning?
The work needed to feel native to the people, places, and cultural energy that move basketball forward, while creating a flexible campaign system for Nike and Foot Locker.
the solution
We built the GT Future story around legacy, influence, and the next wave of talent. The campaign combined a 90-second hero film with 30- and 15-second cutdowns, animated GIFs, and edited photography—giving the launch a coherent visual world that could travel across campaign, retail, and social channels.
