Hanifa (Partner)
This engagement established process, infrastructure (in-house studio), and cross platform distribution across major channels, delivering a 9x ROI, millions of impressions, and organic audience growth (170K+) over the course of 2 years.
Client
Hanifa
Year
2022-2024
role
GTM Creative, Strategy, Content Production
the challenge
What does it look like to center customer journey from discovery to conversion?
And how can we accomplish this holistically, rather than reacting to the market?
the solution
We designed an approach across social, web, livestream, and e-commerce, grounding every campaign in real customer behavior instead of chasing trends. That approach powered live shopping experiences generating roughly $500K in annual revenue, cut production costs by about 20% while increasing output, and drove millions of organic impressions with press coverage in Complex, Fashionista, Vogue, and The New York Times.
