Floorplay (Series Pilot)
A social pilot exploring human connection. During a Valentine’s Day promo at an iconic hotel, nosey - inquiring minds pry into the love lives of its patrons.
Client
In - House
Year
2026
role
Executive Producer, Direction, Post Production
the challenge
How do you make a brand campaign feel honest enough to earn attention?
The challenge was to create a campaign that did not reduce people to a message or borrow authenticity as a visual style. It needed to begin with real experiences, leave room for complexity, and give the audience something they could recognize in themselves.
the solution
We started with conversation, not a predetermined conclusion. By creating a setting where people could speak in their own words, we built the campaign around lived experience rather than a polished brand script. The resulting story feels human, specific, and emotionally true—allowing the brand to participate with care instead of speaking over the people at its center.
