A culture-forward campaign developed for Nike and Foot Locker featuring acclaimed musician, Wale - for the GT Future launch. The campaign blends cinematic reference (The Wire) with modern touches to create a narrative. The project was executive produced alongside Pierre Edwards, Othello Banaci, and EQT. We oversaw post-production from edit through final delivery, shaping rhythm, pacing, and visual continuity to support the campaign’s elevated yet grounded tone.