®2024

American Nurses Association - End Nurse Abuse

SENSITIVE TOPICS REQUIRE AN APPROACH THAT RESPECTS THE SUBJECT MATTER, PROTECTS THE PEOPLE INVOLVED, AND STILL CREATES ENOUGH EMOTIONAL CLARITY FOR AUDIENCES TO UNDERSTAND WHY THE ISSUE MATTERS. FOR THE AMERICAN NURSES ASSOCIATION’S END NURSE ABUSE CAMPAIGN, THE GOAL WAS TO RAISE AWARENESS AROUND WORKPLACE VIOLENCE AND ABUSE DIRECTED AT HEALTHCARE WORKERS WITHOUT REDUCING THE ISSUE TO SHOCK, STATISTICS, OR TRAUMA. THE STORY NEEDED TO FEEL HUMAN, RESPONSIBLE, AND GROUNDED IN LIVED EXPERIENCE. OUR APPROACH CENTERED ON IDENTIFYING A NURSE WHOSE PERSONAL EXPERIENCE COULD REFLECT THE BROADER CHALLENGES FACING THE PROFESSION. THROUGH CAREFUL INTERVIEWS AND OBSERVATIONAL STORYTELLING, WE FOCUSED ON THE EMOTIONAL AND PROFESSIONAL TOLL WORKPLACE ABUSE CAN HAVE ON THOSE RESPONSIBLE FOR PROVIDING CARE. RATHER THAN POSITION THE ISSUE AS AN ABSTRACT POLICY CONCERN, THE FILM GROUNDED IT IN ONE NURSE’S PERSPECTIVE, ALLOWING AUDIENCES TO UNDERSTAND THE CONSEQUENCES THROUGH SOMEONE DIRECTLY AFFECTED. THE RESULTING DOCUMENTARY HELPED TURN A WORKPLACE SAFETY ISSUE INTO A HUMAN STORY WHILE SUPPORTING ANA’S BROADER ADVOCACY AND AWARENESS CAMPAIGN.

Client

American Nurses Association

DELIVERABLES

HERO DOCUMENTARY FILM

Year

2022

Scope and Role

STORY DEVELOPMENT, PHOTOGRAPHY DIRECTION

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2025 ® SHOTWELL

Let's Connect

Email for inquiries or to say Hello

2025 ® SHOTWELL