Pictured above: Front end of a live shopping Program our team delivered for hanifa

OUR work with Hanifa started as a one-off ENGAGEMENT After taking time to understand the Creative Director’s vision and the brand’s voice, the relationship expanded into a longer-term collaboration focused how content could drive BETTER business outcomes.

Early on, we asked the question, "how can content play a clear role in amplifying customer experience from beginning to end?". Alongside ideation with their founder, WE identified an opportunity to center content strategy around customer journey.

Action: We took the following steps:

• Built an in-house video department with repeatable workflows, increasing content output consistency while reducing dependency on external production

• Reintroduced the brand through documentary style storytelling, improving top-of-funnel awareness and narrative cohesion

• Created a collection-level content system so each product had targeted creative, improving product visibility and sell-through efficiency

• Reduced campaign production costs by shifting to in-house execution while increasing overall content volume across channels

• Implemented live shopping as a real time engaging + conversion layer, generating a 9x ROI within a year

Result: The real impact was shifting Hanifa from a campaign-driven content model to a journey-driven system where every piece of content had a defined purpose in moving customers from discovery to purchase and beyond. Instead of relying on isolated high-effort campaigns, the brand gained a scalable structure that made content more consistent, more efficient to produce, and more effective at driving both engagement and revenue.

Our work with them has been featured in Complex, Teen Vogue, Fashionista, and The New York Times.

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